Highfield Launches New Corporate Identity
Re-branding effort reflects company’s new strategy, direction
Bridgeport, CT, December 15, 2008 – Highfield Manufacturing Company, a leading global producer of high-quality security systems for the electric, gas and water utility industries, today introduced its new corporate identity, including a logo, tag line, marketing materials and a revamped web site.
“Our new brand represents today’s Highfield: a growing, global company continually attuned to the changing security needs of our customers worldwide,” says Joe McClain, Highfield’s vice president and general manager. “It also underscores the many changes we have initiated during the last year to increase our focus on revenue protection for the electric utility industry and on niche applications addressing locking system needs outside our traditional markets,” he says. McClain adds that Highfield has expanded its technical support, engineering capabilities and regional presence to continue to ensure top-notch service to its customers.
Highfield’s new logo has a bold, current look inspired by a traditional lock, a symbolic link to the company’s long history in the security products industry. The logo is rendered in bright orange, a color widely associated with safety and security, and incorporates the tag line: Advancing Safety, Security and Revenue Protection. Highfield’s name is in a lower case font, in line with the company’s emphasis on accessible, friendly and responsive customer service.
“The new web site has been designed to make it easy for our customers to get product information, download product data sheets and to get in touch with our sales and engineering people. It also introduces new and prospective customers to the full range of our offerings,” says National Sales Director Ed Cirella.
Highfield Manufacturing Company is a global producer of high-quality security products that help electric, gas and water utility industries meet their safety, security and revenue protection needs. The company also offers a complete line of locking devices and hardware, including safety valves, accessories and specialty products for diverse customers in the home heating oil, natural gas, utility, industrial OEM and niche markets. Founded more than 75 years ago, Highfield is a division of Rexnord Industries, LLC. For more information, please visit www.highfield-mfg.com.
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